The Power of the Unsubscribe Button! {advice from a bystander}

Do you find yourself getting too many email newsletters, updates and blasts from people out unsubscribe-buttonthere? Do you sit wondering “why did I sign up for this?” or “Oh this is not what I thought it was?” or even “I did not give this person the right to email me!” ? With so many business out there focusing on internet marketing and building lists it s no wonder that you end up a a few of them.

It is likely some are very valuable to you and some are not. Some you just joined the “list” to get the free offer that was available, he he he.

The question is what do you do now with all of these coming into your email account? First of all STOP using your main email account to sign up for promotions – create a free Gmail account or Yahoo account to accept those. I prefer Gmail because of all of the filters and automatic actions you can have it do ~ if you would like more specific strategy information on using a dummy account contact me and I can give you more…

BUT what I want to focus on are emails that you feel “you get too many from this certain person”, you “feel they are too focused on just selling their products and not contributing” or you “feel you never asked to be on their list”. It is very easy to report them as spammers yes, and for some that fall into these three categories it might be warranted but when you think about it they are just trying to make it. By reporting someone as a spammer you really mess them up… their email management account can be shut down and worse yet they can loose their entire database. Is it worth doing that to someone just because they are bugging you? I say no.. it is just as easy to push the unsubscribe button! Some people will email back “Please Remove Me” but understand if the one in control of that account does not remove you correctly you can be imported again and back to getting emails.

As someone who manages several client’s email management accounts on several different platforms it is much appreciated when you just choose to unsubscribe. You might think, well they can see my name and that I unsubscribed – Yes They Can, oh well – they have to understand you do not want their information any longer, it is your choice. In reality if you are just trashing their blasts any ways you are not a true customer and their count is not accurate. Also if you take control and push the unsubscribe button you are blocking them from just importing your name in later down the road – you would have to personally sign up again to get their info!

Unsubscribing can be helpful to the marketer or the leader that is doing the blasting…when you unsubscribe use the comments area to let them know why you are unsubscribing. If you think they are pushing for a sale too much, sending out nonsense, you no longer belong/participate with that organization company or if you have a suggestion to make their marketing better don’t you think they would want to know? I would!

So when you are bothered by your overloaded inbox – think of cleaning out your “subscriptions” and unsubscribing to a few things, but be proactive and helpful at the same time!

2 Comments

  • Tricia

    December 9, 2009

    Christina,

    I could not agree with you more. Unsubscribing is super important and honestly many of the clients I manage their emails don’t want to unsubscribe for some odd reason but they never read the emails they are getting.

    This ends up wasting your VA’s time and costing you money.

  • Judith Cassis

    April 21, 2010

    I’m on board with both of you. My clients/potential clients would do me a great service to unsubscribe to anything I send if they prefer not to receive. For instance, I send Tidbits Online for convenience, not to hassle or overwhelm.

    Thanks, Christina for reminding us that we still have some control over what we ingest.

    Judith Cassis
    Success Made Simple
    Tidbits of SCV