Now that you are getting all of your branding and materials together with BIG in mind, start working on image – remember when you were going to review your website? Do you have testimonials on it? These can be done in written form (add a pic), audio form (add a pic) as well as video form! Testimonials or Endorsements are the BEST way to gain credibility! People do business with people they can trust – by having recommendations and endorsements from your community members makes you one someone can trust!
• Don’t be shy, just ask!: I am sure you know of people that have or are using your product or services. Are they happy with what they get? I am sure they are if they are coming back for more. Ask a few of them for testimonials, be sure to show them some samples of other ones so that they know what you are looking for.. change it up and do one in writing, do one on a conference call line so you can download the mp3, and meet someone for a coffee and take your “flip” camera and record one – it will be fun and you will also get to see the fruits of your efforts!
Branding Branding Branding – just remember if people are doing testimonials for you, take a moment and create a testimonial for them as well!